Facebook News on the News Feed

Aug 6, 2013   //   by Raylene   //   Facebook, News, Social Media for Business  //  Comments Off on Facebook News on the News Feed

Today Facebook announced some changes to the News Feed, specifically to the “News Feed algorithm” as they call it (or “Edge Rank” as we usually call it). This news is VERY new, so we’ll be watching to see how it all rolls out in the coming weeks.

In a blog post on their Facebook for Business section, Facebook gives us a window into the workings of the News Feed.

So how does News Feed know which of those 1,500 stories to show? By letting people decide who and what to connect with, and by listening to feedback. When a user likes something, that tells News Feed that they want to see more of it; when they hide something, that tells News Feed to display less of that content in the future. This allows us to prioritize an average of 300 stories out of these 1,500 stories to show each day.

The News Feed algorithm responds to signals from you, including, for example:

  • How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
  • The number of likes, shares and comments a post receives from the world at large and from your friends in particular
  • How much you have interacted with this type of post in the past
  • Whether or not you and other people across Facebook are hiding or reporting a given post

Once again, Facebook makes it clear that it’s the stories you INTERACT with that you will see the most of. 

resurfacing facebook postsThe news today indicates that we’ll now be seeing slightly older posts if they are still getting lots of likes and comments. Facebook is assuming that you just didn’t scroll down in your News Feed far enough to see those engaging posts the first time, and will be bumping them up (‘resurfacing’ as they call it) to give you another chance to see them.

According to the data from the testing of the new feature:

Previously, people read 57% of the stories in their News Feeds, on average. They did not scroll far enough to see the other 43%. When the unread stories were resurfaced, the fraction of stories read increased to 70%.

This resurfacing could increase the exposure of our pages’ most engaging posts. If the conversation is fresh, and the content is getting a lot of interaction, it seems like we’ll be seeing good posts resurfaced (not boring posts). That sounds pretty good to me.

 

What do you think about having an older, but highly interactive, story pop up in your news feed out of order?

 

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Raylene Wall - Off the Wall Social - Lethbridge, AB

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