What is Social Media Management?

May 11, 2011   //   by Raylene   //   Blog  //  3 Comments

In Social Media Unjumbled, I described social media in general and provided some videos for more specifics on Facebook, Twitter, and LinkedIn and YouTube.

So, you know a bit (or maybe a lot) about social media, but you’re still not sure what Social Media Management is exactly.

Social Media Chart
Social Media chart © mnovelo – fotolia

Simply put, Social Media Management helps find, put together, and keep together, all of the MANY pieces of your social media marketing puzzle. And there are indeed many pieces to manage!

As we saw before, social media is not just Twitter and Facebook.  Social media includes many different forms, such as blogs, video sharing, podcasting, message boards, review sites, forums and more.  Pretty much any place online where there is the ability to post user-generated content is social media!

Social bookmarking (Stumble, Digg, etc.) and geolocation applications (Foursquare, Gowalla, etc.) are also becoming more popular in the social media world. Whether bookmarking a website or blog they want to be able to find again, or visiting a retailer or business location where they want to find their friends, more people are keeping track almost everything online and sharing that with others. That is all part of social media, too.

The number of different ways available for users to share information and create content is staggering, amazing, even astounding, and not to mention that they are changing on a continual basis.

Now, this is not meant to overwhelm or discourage you. I’m just giving you a glimpse into how much is going on in social media, and how these various avenues can potentially be used to effectively build your business.

When looking at all the various sources involved in social media, it’s easy to see how Social Media Management can aid you in reaching more people than you might have ever expected before.  A Social Media Manager makes it possible for you to focus on what you do – your business, products and services – by being available to manage the social media outlets and avenues that you may or may not be aware of, as a means of promoting your business to a wider audience.

Some have likened social media to a big party, a mixer,  where people are meeting new ‘friends’ and learning about different areas of interest. Given that description, a Social Media Manager is like the ‘party planner‘, bringing all the details of the party together.

Specific to your business, the role of the Social Media Manager is that of researching contacts for particular individuals and companies that may be an asset to you and your business, and working to connect you to those contacts.

As you can see the role of Social Media Management is one that is rapidly becoming a necessity for the continued growth of your business or organization.

Let me, your Social Media Manager, take the time to research the best possible social media circle of influence to target for your business, as well as connect you to the right contacts in order to best position you for further success.

That is what Social Media Management is all about!


  • Isn’t social media about authentic and real conversations?

    I see value in people working with consultants to identify and develop strategies, but I’m not sure relying on comsultants to populate the conversation in social media on a company’s behalf is a good idea.

    It would be like sending a friend to a party on your behalf and ask him make friends for you and talk on your behalf. It wouldn’t work.

    I think companies need to think hard about how to enter the social media playing field. The efforts needed for social media are different than traditional marketing, so the management of it needs to be different.

    • You are exactly right, Mike! There is a careful balance to walk with how much management you put in the hands of consultants. A social media manager, even the best ones, can only work FOR you – they can’t BE you!

      But there is a lot that a consultant can do to help get you ready to make a grand entrance to the party, and to be the ‘earbud’ (if you will) coaching you through the interactions you have while mingling at the party.

      I recently read a quote that totally echoes what you are saying. It was something like “It isn’t a question of whether or not we do social media. It’s a question of HOW WELL we do social media.”

      Every business has to decide for themselves what they want or need their social media involvement to look like. And they DO need to think hard about HOW to play. There isn’t one right answer. But there are resources available to help make those decisions.

      Thanks for commenting! I appreciate your thoughts and feedback! 😀

  • […] Social Media Managers can come along side and help you get your profiles set up, and even manage your profiles with or for you. But they are doing work for you, and will obviously need to be paid for that work (various pay levels based on experience, geographic location, and amount of work). […]

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