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Facebook News on the News Feed

Aug 6, 2013   //   by Raylene   //   Facebook, News, Social Media for Business  //  Comments Off on Facebook News on the News Feed

Today Facebook announced some changes to the News Feed, specifically to the “News Feed algorithm” as they call it (or “Edge Rank” as we usually call it). This news is VERY new, so we’ll be watching to see how it all rolls out in the coming weeks.

In a blog post on their Facebook for Business section, Facebook gives us a window into the workings of the News Feed.

So how does News Feed know which of those 1,500 stories to show? By letting people decide who and what to connect with, and by listening to feedback. When a user likes something, that tells News Feed that they want to see more of it; when they hide something, that tells News Feed to display less of that content in the future. This allows us to prioritize an average of 300 stories out of these 1,500 stories to show each day.

The News Feed algorithm responds to signals from you, including, for example:

  • How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
  • The number of likes, shares and comments a post receives from the world at large and from your friends in particular
  • How much you have interacted with this type of post in the past
  • Whether or not you and other people across Facebook are hiding or reporting a given post

Once again, Facebook makes it clear that it’s the stories you INTERACT with that you will see the most of.  Read more >>

Lethbridge Clinic Incorporates Twitter into Reception

Jul 19, 2013   //   by Raylene   //   News, Twitter  //  Comments Off on Lethbridge Clinic Incorporates Twitter into Reception

A local Lethbridge medical clinic is employing Twitter as a tool to reduce waiting room times.

In a move indicative of the popularity of social media in everyday life, Family Medical Centre in Lethbridge has implemented a system using Twitter to communicate with walk-in clinic patients.  Each patient receives a number when they check in with reception.  Then, rather than having to wait in the waiting room of the clinic during the walk-in hours, clients can receive notification of number progression by following the clinic on Twitter.

I discovered this cool new system recently when I noticed the Family Medical Centre Twitter account @FMC_Lethbridge posting tweets consisting of a single number.

FMC_Lethbridge Tweets

Upon investigation, I found out that they weren’t just being annoying (LOL!) but that the Clinic is using Twitter in an innovative and helpful way that I hadn’t seen before.  Read more >>

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Raylene Wall - Off the Wall Social - Lethbridge, AB

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