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5 Facebook Tips for Bloggers and Businesses

Jun 8, 2011   //   by Raylene   //   Facebook  //  1 Comment

In the last few days I have encountered a few blogging friends  and businesses who are having issues with Facebook.  For most of us, our relationship with Facebook is often a Love/Hate kind of relationship. These bloggers and business owners I’ve been talking to and helping are definitely on the hate end of things at the moment.

In light of the struggles I have seen, I’ve put together some Facebook tips for Bloggers and Businesses.

Tip #1:  If you are a Blogger or a Business and you do NOT have a proper Facebook Page set-up specifically for your Blog or Business, DO IT TODAY!

Facebook Personal Profile

This is a Facebook Personal Profile. Note the layout: Name, followed by ABOUT blurb at the top of the page, with a friends listing in the left sidebar.

Blogs or businesses set-up on Facebook as personal Facebook profiles can be disabled and LOST! Facebook officially only allows PEOPLE to have Profiles – everything else is meant to be a Page.  There are limited access business accounts (see Facebook Business Accounts), but they must be set up as business profiles, not as a regular personal profile.

The bloggers that I have been dealing with were completely locked out of their accounts.  They did not have proper pages set up (and yes, they are just “pages”, though many will still call them “Fan Pages”).  They have lost all their ‘fans’ or ‘friends’ as is the case with a profile page, and all their investment into that profile is gone.

Basic Pages can be created on the “Create a Page” link found on the bottom of your Facebook profile.

Tip #2: Be aware of Facebook terms and guidelines for setting up personal Facebook profiles and Facebook pages.

One of the bloggers I was talking to said, “I wish they would have given me warning.” Unfortunately, they don’t have to give warning because it’s in their Terms of Service, the terms we all click “Agree” on without even reading them. Read more >>

What is Social Media Management?

May 11, 2011   //   by Raylene   //   Blog  //  3 Comments

In Social Media Unjumbled, I described social media in general and provided some videos for more specifics on Facebook, Twitter, and LinkedIn and YouTube.

So, you know a bit (or maybe a lot) about social media, but you’re still not sure what Social Media Management is exactly.

Social Media Chart
Social Media chart © mnovelo – fotolia

Simply put, Social Media Management helps find, put together, and keep together, all of the MANY pieces of your social media marketing puzzle. And there are indeed many pieces to manage!

As we saw before, social media is not just Twitter and Facebook.  Social media includes many different forms, such as blogs, video sharing, podcasting, message boards, review sites, forums and more.  Pretty much any place online where there is the ability to post user-generated content is social media!

Social bookmarking (Stumble, Digg, etc.) and geolocation applications (Foursquare, Gowalla, etc.) are also becoming more popular in the social media world. Whether bookmarking a website or blog they want to be able to find again, or visiting a retailer or business location where they want to find their friends, more people are keeping track almost everything online and sharing that with others. That is all part of social media, too.

The number of different ways available for users to share information and create content is staggering, amazing, even astounding, and not to mention that they are changing on a continual basis.

Now, this is not meant to overwhelm or discourage you. I’m just giving you a glimpse into how much is going on in social media, and how these various avenues can potentially be used to effectively build your business.

When looking at all the various sources involved in social media, it’s easy to see how Social Media Management can aid you in reaching more people than you might have ever expected before.  A Social Media Manager makes it possible for you to focus on what you do – your business, products and services – by being available to manage the social media outlets and avenues that you may or may not be aware of, as a means of promoting your business to a wider audience. Read more >>

Social Media Unjumbled

Apr 7, 2011   //   by Raylene   //   Blog  //  3 Comments

social media jumbleAs I mentioned in “Off the Wall?“, Social Media really is kind of new and different, maybe even weird, and for most people, unfamiliar territory. But we cannot deny that social media is a force to be reckoned with, as a huge source for potential customers, clients and donors.

So let’s take the unfamiliarity factor out of the equation, by un-jumbling what social media is all about!

What is Social Media?

Let’s break it up, and look at the pieces, to start.

Social: being social implies interaction between people or groups of people.

Media: the means by which we communicate, whether that be newspaper, television, radio, and now the internet.

According to Wikipedia, “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

Newspaper, television and radio are means of one-way communication.  The internet has allowed users to post and share their personal communications in new and interactive ways, so that it’s no longer one-way communication.

Social media consists of websites where users can share information, like Facebook, Twitter, LinkedIn, YouTube, StumbleUpon, and Digg, just to name a few. Read more >>

Off the Wall?

Mar 29, 2011   //   by Raylene   //   Blog  //  2 Comments

“Off the wall”?  Well, OK, I’ll admit it!  But I’m only a ‘little’ off the wall!

Anyone who knows me, knows that I appreciate the unique, different, even weird things in life.  I’m a champion of the individuality of people – be yourself, and do a good job of it!  I’ve never been called  strange, but weird is a term I often apply to myself, because we’re all a little weird in our own way.  I am quite comfortable in my weirdness.  “Off the wall” is very safe territory for me!

Let’s face it – right now, things like Facebook, Twitter, YouTube, LinkedIn, etc., are pretty new, weird, different.  They are becoming more mainstream in many parts of the world, but here in Southern Alberta, where the deer and the buffalo still play, social media is a little unconventional, out there, “off the wall”.

Many people have said, “Raylene, you live your life online, don’t you?”  That’s probably a fairly accurate statement! While I do have a very active REAL life, I share a LOT of what I do with my family and friends online, via Facebook, twitter and my blog. We’ve lived far away from friends and family for most of our married life, and I have always enjoyed keeping up with all those people I love in any way I can.  These days, the easiest and fastest ways for me to connect with them is through these social media outlets.  Getting info about my friends’ daily life, milestones celebrations, and even sorrows and tragedy, is as easy as checking out their Facebook walls.  So, I get a lot of news about important people in my life “off the wall”.

Off the Wall

Not to mention that I am, in fact, a Wall – Raylene WALL. Cheesy, maybe, but it’s TRUE! Do you know how many Wall jokes I’ve heard since I became a Wall almost 14 years ago?  Probably every one that is out there, believe me!

These kinds of things are the inspiration for my business, Off the Wall Social Media Management.  I’ll be “off the wall” so you don’t have to be!  I’ll help you get information about your business out into the social media world so potential customers, clients, donors can grab that info “off the wall”. And your business will be spring-boarded by the services I provide and the knowledge gained  “off the Wall” (the Wall being ME)!

Welcome to Off the Wall!

At your service:
Raylene and Jeff Wall
Raylene Wall - Off the Wall Social - Lethbridge, AB

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