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Are you really a professional on LinkedIn?

Jul 22, 2013   //   by Raylene   //   LinkedIn  //  Comments Off on Are you really a professional on LinkedIn?

LinkedIn is the world’s largest professional network, with over 200 million members.

LinkedIn connect - professionals onlyAre you a professional?

If yes, you would be wise to have a profile on LinkedIn.

Do you have a profile on LinkedIn already?

If yes, awesome. If no, you should set one up (or if you need help, let us know)!

If you already have a profile on LinkedIn, or if you are setting up your profile, consider these questions about your account:

  • Is your name capitalized properly?
  • Do you have a photo – a professional photo – as your profile image?
  • Is your “Summary” interesting?
  • Is your work experience information complete?
  • Have you listed your skills, awards, etc? (In other words, is your profile REALLY complete?)
  • What is the aim you have in mind when making connections?

You’ll find many articles online about how to set-up your LinkedIn Profile, and I quickly list these questions just to give you something to think about. Read more >>

Lethbridge Clinic Incorporates Twitter into Reception

Jul 19, 2013   //   by Raylene   //   News, Twitter  //  Comments Off on Lethbridge Clinic Incorporates Twitter into Reception

A local Lethbridge medical clinic is employing Twitter as a tool to reduce waiting room times.

In a move indicative of the popularity of social media in everyday life, Family Medical Centre in Lethbridge has implemented a system using Twitter to communicate with walk-in clinic patients.  Each patient receives a number when they check in with reception.  Then, rather than having to wait in the waiting room of the clinic during the walk-in hours, clients can receive notification of number progression by following the clinic on Twitter.

I discovered this cool new system recently when I noticed the Family Medical Centre Twitter account @FMC_Lethbridge posting tweets consisting of a single number.

FMC_Lethbridge Tweets

Upon investigation, I found out that they weren’t just being annoying (LOL!) but that the Clinic is using Twitter in an innovative and helpful way that I hadn’t seen before.  Read more >>

A year later – eWomenNetwork Lethbridge STILL rocks! Thank You!

Jun 7, 2013   //   by Raylene   //   Achievements, eWomenNetwork  //  1 Comment

2012 eWomenNetwork Lethbridge Business Woman Makeover

Last year, I had the honour and pleasure of being chosen by the Lethbridge chapter of eWomenNetwork for their Businesswoman Makeover. The award was presented in conjunction with the Being the Best You Can Be in Business conference on June 7, 2012.

The conference itself consisted of a full day of excellent training and networking.

The Businesswoman Makeover was about more than just appearance. This was a well-rounded package of business goodies, representing many aspects of professional life.

Looking back a year later, I can say that the gifts I received in the Makeover Package were amazing, and very beneficial to my business.

But even more than the prizes, the most valuable part of this experience has been making connections with the business women who sponsored the Makeover. This group, within the larger network of the Lethbridge eWomen chapter, has been extremely supportive and amazingly beneficial to me and my business.  Read more >>

Examples of Contests that Comply with Facebook Guidelines

May 30, 2013   //   by Raylene   //   Facebook  //  Comments Off on Examples of Contests that Comply with Facebook Guidelines

Facebook has very specific promotional guidelines about how contests and giveaways can be conducted from their site.  I have written before about why I think it’s OK for Facebook to have promotional guidelines for contests, and I have given examples of contests that violate Facebook guidelines.

Let’s look at a few examples of contests that comply with Facebook guidelines.

Note: since contests that are administered properly are not usually accessible after the contest period is over, I’m using screenshots to illustrate a few of them – the links to these contests may or may NOT be functional depending on the contest availability.


FINISH Canada – finish Ultimate Challenge contest

LIKE-Gated Contest App - FINISH

This contest is currently being hosted by FINISH Canada (until May 31, 2013). What is RIGHT about this contest? Read more >>

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Raylene Wall - Off the Wall Social - Lethbridge, AB

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