Browsing articles in "Social Media for Business"

Examples of Contests that Violate Facebook Terms

Mar 13, 2013   //   by Raylene   //   Facebook, Social Media for Business  //  3 Comments

We see many contests DAILY that violate Facebook Promotional Guidelines.

LIKE USAll of these examples, when posted directly on your Facebook Wall (as a status update, etc.), requiring Facebook’s functionality (likes for votes, comments for entries, etc.) constitute Direct (and improper) use of Facebook for contests:

  • Enter to win (whatever prize) by answering this question in the comments:
  • To Enter: ‘Like” MY Facebook Page, “Share” this image! and “Comment” telling us why you want to win!
  • We’re giving away “whatever prize”.  1) Make sure you like (or are currently liking) our page.  2) SHARE this photo! Winner will be announced Friday at 5pm!
  • Let us know who you think should win!  In a comment below, tell us who you think deserves to win! (Leave a little note about WHY they should win).  THEN come back and LIKE your favourite comment.  The comment that receives the most likes will be our winner!

I could do this all day! I see examples of ‘illegal’ contests all the time EVERY day. Read more >>

Facebook Pages DO get shut down – REALLY!

Mar 13, 2013   //   by Raylene   //   Facebook, Social Media for Business  //  31 Comments

Does your Facebook Page gain “Likes” from contest entries?

There seems to be some grey area in Facebook’s promotional guidelines right now, and I would advise against using “Like us on Facebook” as an entry option for any of your contests anywhere.

I’m investigating the details, but today I have news of a page that only promoted giveaways (did not have giveaways happening directly on the Facebook page) and was shut down. I’m not at liberty to say which page, but I do have some details I can share.

Part of the correspondence from Facebook to the page administrator includes this explanation:

To address this issue, we have taken the steps necessary to remove these Likes or Subscriptions and have placed a permanent restriction on your page. This decision is final and cannot be appealed.

There is question about HOW the page received their Fans (the methods with which they found people and got people to LIKE their page). I’m pretty sure that the page only received LIKES by direct/organic growth and through giveaway entries, and has never paid for LIKES or subscription services (many of which you can find on the internet). Read more >>

New Facebook Cover Photo Rule

Feb 20, 2013   //   by Raylene   //   Facebook, Social Media for Business  //  3 Comments

Facebook has once again shuffled things up a bit for businesses using Pages.  That real estate at the top of our Timelines that we think belongs to our business really belongs to Facebook, and they have a new rule about how to use it.

I’m talking about the Facebook Cover Photo – that large banner-type image that spans across the top of our Timelines on our Facebook Pages.

Last year they rolled out the new Timeline, and we had to deal with their original Cover Photo Guidelines. Well, those guidelines still apply, with a new rule added as of January 15, 2013:

Timeline cover photos must not contain more than 20% text.

This rule also applies to images for ads within Facebook. Read more >>

Who Gives a Tweet? Lethbridge Twitter Workshop

Feb 7, 2013   //   by Raylene   //   Business Training, Social Media for Business, Twitter  //  Comments Off on Who Gives a Tweet? Lethbridge Twitter Workshop

Twitter Workshop: Hands-on Basics & Business Best Practices

Twitter Workshop in LethbridgeDate: Thursday, February 28, 2013
Time: 1:00pm until 4:00pm
Location: tecconnect
3582 30 St. North
Lethbridge, Alberta T1H 6Z4
Cost: $65 per person if registered before Monday, Feb 25 at 5pm;
$75 per person after Monday, Feb 25 at 5pm.

Register via Eventbrite:

Geared toward novice Twitter users, this workshop is designed to give you a solid understanding of how to begin to use Twitter more effectively for your business. Read more >>


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Raylene Wall - Off the Wall Social - Lethbridge, AB

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