Browsing articles in "Social Media for Business"

Why I Think It’s OK for Facebook to Have Contest Guidelines

Mar 13, 2013   //   by Raylene   //   Facebook, Social Media for Business  //  2 Comments

Businesses with Facebook Pages and general users alike experience frustration when having to adjust their practices to meet Facebook guidelines, especially their Promotional Guidelines.  Specifically where contests are concerned for example – Facebook can be used to promote but not to conduct any kind of contest. This really bugs some people, and some business pages have been shut down for lack of compliance.

I like Facebook Contest GuidelinesI’ve heard the argument that the guidelines are unfair, ridiculous, etc… Regardless of our opinion, we DO, in fact, agree to the Terms of Service.

If it was just about giving away stuff, that would be one thing. If it’s about non-compliance with Terms of Service that EVERY Page Administrator has to agree to when creating a page, and the terms which we ALL agree to when we sign up to use Facebook, then that’s a different thing. The Terms govern how the site is to be used, for our enjoyment, safety and privacy. It doesn’t matter if we like the rules – we are bound to the terms of the network we join.

I believe there are also some legal implications beyond Facebook guidelines. I’m not a lawyer, or a contest specialist, and I don’t know all the details about these things, but I do have enough experience to realize that there’s often more going on than what we see on the surface. Read more >>

Examples of Contests that Violate Facebook Terms

Mar 13, 2013   //   by Raylene   //   Facebook, Social Media for Business  //  3 Comments

We see many contests DAILY that violate Facebook Promotional Guidelines.

LIKE USAll of these examples, when posted directly on your Facebook Wall (as a status update, etc.), requiring Facebook’s functionality (likes for votes, comments for entries, etc.) constitute Direct (and improper) use of Facebook for contests:

  • Enter to win (whatever prize) by answering this question in the comments:
  • To Enter: ‘Like” MY Facebook Page, “Share” this image! and “Comment” telling us why you want to win!
  • We’re giving away “whatever prize”.  1) Make sure you like (or are currently liking) our page.  2) SHARE this photo! Winner will be announced Friday at 5pm!
  • Let us know who you think should win!  In a comment below, tell us who you think deserves to win! (Leave a little note about WHY they should win).  THEN come back and LIKE your favourite comment.  The comment that receives the most likes will be our winner!

I could do this all day! I see examples of ‘illegal’ contests all the time EVERY day. Read more >>

Facebook Pages DO get shut down – REALLY!

Mar 13, 2013   //   by Raylene   //   Facebook, Social Media for Business  //  31 Comments

Does your Facebook Page gain “Likes” from contest entries?

There seems to be some grey area in Facebook’s promotional guidelines right now, and I would advise against using “Like us on Facebook” as an entry option for any of your contests anywhere.

I’m investigating the details, but today I have news of a page that only promoted giveaways (did not have giveaways happening directly on the Facebook page) and was shut down. I’m not at liberty to say which page, but I do have some details I can share.

Part of the correspondence from Facebook to the page administrator includes this explanation:

To address this issue, we have taken the steps necessary to remove these Likes or Subscriptions and have placed a permanent restriction on your page. This decision is final and cannot be appealed.

There is question about HOW the page received their Fans (the methods with which they found people and got people to LIKE their page). I’m pretty sure that the page only received LIKES by direct/organic growth and through giveaway entries, and has never paid for LIKES or subscription services (many of which you can find on the internet). Read more >>

New Facebook Cover Photo Rule

Feb 20, 2013   //   by Raylene   //   Facebook, Social Media for Business  //  3 Comments

Facebook has once again shuffled things up a bit for businesses using Pages.  That real estate at the top of our Timelines that we think belongs to our business really belongs to Facebook, and they have a new rule about how to use it.

I’m talking about the Facebook Cover Photo – that large banner-type image that spans across the top of our Timelines on our Facebook Pages.

Last year they rolled out the new Timeline, and we had to deal with their original Cover Photo Guidelines. Well, those guidelines still apply, with a new rule added as of January 15, 2013:

Timeline cover photos must not contain more than 20% text.

This rule also applies to images for ads within Facebook. Read more >>


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