Browsing articles in "Social Media for Business"

Off the Wall Exclusive “Jump Start” Social Media Coaching

Feb 4, 2013   //   by Raylene   //   Blog, Business Training, Social Media for Business  //  1 Comment

Jump-Start is 3-month social media coaching program to get your business started with social media, while you and your staff are trained at the same time!

social media coaching

Month 1: “Get Ready”

  • Watch and Learn
  • Most content creation by Off the Wall
  • Learn the process and rationale behind social media posts
  • Engage with posts as much or as little as you like


Reflections on “Social in the South 2012” #sitschat

Nov 11, 2012   //   by Raylene   //   Blog, Business Training, Lethbridge, Social Media for Business  //  Comments Off on Reflections on “Social in the South 2012” #sitschat

I was privileged to be a part of the inaugural social media conference for Southern Alberta – Social in the South 2012.

In a preliminary survey of people in Southern Alberta who might be interested in attending a conference on Social Media, a large percentage of respondents classified their social media knowledge/experience at the Novice level (“I’m not sure what to do”) or below (Beginner, or No Experience).

Based on that information, it was apparent to the conference planners that this group of people would need some basic information to be able to receive full value out of a social media conference. A workshop outlining the basics of Social Media, held in advance of the conference, could be extremely helpful in this regard. Read more >>

New Facebook ‘Fix’ – Interest Lists: More Hurt than Help?

Oct 17, 2012   //   by Raylene   //   Blog, Facebook, Social Media for Business  //  11 Comments

A post has been circulating all over Facebook the last few days, about how to be sure that your page fans can see all of your page posts. It looks like this, with a few variations:

“Facebook now requires page administrators to pay to promote their updates if we want our content to be seen by our fans. If we do not pay to promote our posts, only about 10% of the fans receive the updates on the Facebook home page feed.

To keep RECEIVING ALL POSTS FROM US you have to hover the mouse on the “Like” button near our name. In the drop-down menu select “ADD TO INTEREST LISTS”. Then create an interest list (and make a name for your favorite sites). When you select that interest list you will see ALL of our posts and you won’t miss anything important!

We recommend that you follow the above instructions for ANY Facebook page you care about, so you can continue seeing all the posts from the pages you love.

Thanks for your help, and please share this with your friends!”

Is this true? NO! Not exactly.

Social Media in Emergencies Survey: What does it tell Alberta business owners?

Oct 14, 2012   //   by Raylene   //   Blog, Lethbridge, Social Media for Business  //  Comments Off on Social Media in Emergencies Survey: What does it tell Alberta business owners?

This week, the “Social Media in Emergencies Survey”, conducted for the Canadian Red Cross, was released. The survey shows that Albertans are more likely to use social media during an emergency than other provinces. “70 per cent of Alberta residents say they would sign up for electronic alerts in times of official warnings, compared to 50 per cent of the rest of the Canadians.”

Martin Pollard, an Alberta manager for disaster management with the Red Cross, said, “[Social Media] really helps info get disseminated to the most vulnerable people at the most vulnerable time… It is transforming how people can stay informed and stay safe.” Pollard also stated, “Not only can it be used, but it can be used in a very useful fashion.” Read more >>


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Raylene and Jeff Wall
Raylene Wall - Off the Wall Social - Lethbridge, AB

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