Browsing articles in "Social Media for Business"

Schedule Posts in Advance on your Facebook Page

Aug 29, 2012   //   by Raylene   //   Blog, Facebook, Social Media for Business  //  Comments Off on Schedule Posts in Advance on your Facebook Page

Facebook now has a feature that lets PAGES schedule posts in advance!  Many of us were using Hootsuite or other 3rd-party applications for scheduling, but now we can do it all right within Facebook on your Facebook Pages. (I still use Hootsuite for Twitter and TONS of other stuff.)

Here’s a quick series of screenshots to show you how to schedule Posts on your Facebook Page ahead of time.

You can schedule any post you want to make on your page by including your update in the Status box, and even adding a photo/video, like you normally would. Instead of clicking POST, click on the CLOCK at the bottom left of the status update box:

Click the Clock in the bottom left to schedule

Then you select your Year, Month, Day, Hour and Minute, and click “Schedule”: Read more >>

Social Media is a pain in the &$%#!!

Aug 21, 2012   //   by Raylene   //   Blog, Social Media for Business  //  Comments Off on Social Media is a pain in the &$%#!!

Quite possibly the most common thing I hear from business owners: “Social Media is a pain in the &$%#!!”

Twitter SwearingI heard it said today, in fact!

Business people are saying this because:
#1 – they know they need to be on social media;
#2 – they don’t have the time to be on social media;
#3 – they don’t know what to do on social media;
#4 – and so they are frustrated by and about social media.

Social media isn’t YOUR business (for most of you). You are running your own landscaping, home building, real estate, bookstore, or coffee shop kind of business. Social media shouldn’t be your area of expertise if it isn’t your business. Social media should be an avenue you employ to highlight your business activities and to increase the visibility of your business.

Do you write your own radio ads? Do you record your TV spots? Do you make all the copies of your business brochures yourself? What about your legal documents – do you take care of all your legal issues on your own? (I’m guessing the answer is NO to most of these questions.)

Businesses of all sizes hire others to do some of their business work for them (even if it’s just going to Staples to have your copies made).

A lawyer will know better how to take care of any legalities of a business than you do; a marketing professional will be able to help you plan your radio and TV and newspaper ads, and some kind of production company will take care of actually putting those ads into play. Read more >>

7-24-12 eWomenNetwork #Lethbridge Luncheon: Grow Your Biz with Facebook Business Pages

Jul 8, 2012   //   by Raylene   //   Blog, Business Training, eWomenNetwork, Facebook, Lethbridge, Social Media for Business  //  Comments Off on 7-24-12 eWomenNetwork #Lethbridge Luncheon: Grow Your Biz with Facebook Business Pages

On July 24, at the Lethbridge Lodge, I’ll be sharing some social media information at the eWomenNetwork Lethbridge Chapter’s “Accelerated Networking” Luncheon.

Grow Your Business by Building Community with Facebook Business Pages

17 million Canadians use Facebook on a regular basis.  If your business isn’t represented on Facebook, it needs to be! By increasing your visibility, building relationships, and establishing your expertise with a Facebook Page for your business, you can grow your online community, and ultimately your whole business.

At this powerful event you’ll learn:

  • Fun ways to use Facebook to highlight your business
  • Keys to building an online community around your business
  • New ideas about how and why to use Facebook for business

You DO NOT have to be a member of eWomenNetwork to attend!

Please join me and some fantastic women in business for a great lunch, and a time of networking.

eWomenNetwork Lethbridge Accelerated Networking Luncheon

eWomenNetwork “Accelerated Networking” Luncheon
Tuesday, July 24,  11am – 1:30pm
Lethbridge Lodge Hotel and Conference Centre, Lethbridge , AB

For more details, and to register, visit the eWomenNetwork “Accelerated Networking” Luncheon event page.

I look forward to seeing you there!

Twitter Community Working Together in #Lethbridge

May 10, 2012   //   by Raylene   //   Blog, Lethbridge, Social Media for Business, Twitter  //  1 Comment

I see the power of social media working every day, because that’s what I do – help businesses to put social media to work – so I’m always watching to see HOW it’s working. The truth is, if you are actively engaging in a meaningful way on any of the various social media outlets, it WILL work to increase the visibility of you and your business, which in turn will hopefully lead to more clients and customers and sales!

I really like it when I find good local examples of social media at work. I often find such examples on Twitter.  The Twitter community here in Lethbridge seems to be pretty supportive and very interactive. And that community is growing every day!

The most recent example of social media working for the benefit of an organization happened just today!  It started with Lethbridge Habitat for Humanity sharing a tweet:

That tweet was re-tweeted by just ONE other user, @KirksTireLtd, to begin with. Within half an hour, 11 more visits were recorded at Habitat’s website. That may not seem like a lot to you, but EVERY visit counts, and these 3 visits OVER the previous record were a HUGE encouragement to Habitat! Read more >>

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