Browsing articles in "Social Media for Business"

Don’t be Dumb on Social Media!

Apr 24, 2012   //   by Raylene   //   Blog, Social Media for Business  //  3 Comments

dumbBeing ‘dumb’ on social media can take many forms. Like posting inappropriate updates or photos, posting too frequently, or checking in at every stop on your way to everywhere.  That is by no means an exhaustive list, either, I assure you! It’s almost frightening what some people think is OK to share on social media (or perhaps, what they did NOT think about before sharing it on social media).

My #1 rule for social media use is “Don’t embarrass yourself or your organization with your social media use.” I say it in every single one of my training sessions.  It seems pretty basic, but it’s always worth repeating. Social media might be connecting people TOO much. If you are a professional, representing a business (yours or someone else’s), tweets including details of bathroom breaks, and Facebook updates highlighting late night drunken escapades are examples of dumb social media behaviour.  Having a disclaimer to the effect of “Tweets do not reflect the opinion or position of my employer or business” likely isn’t enough to minimize the impact such inappropriate posting may have on your organization. As I have mentioned before in suggestions for businesses and bloggers, if you don’t want your grandma or your boss to see what you’re saying or doing, don’t share it on a social network.

foursquareAnother area in which I must stress caution is geo-tagging and physical location check-ins on social media venues (like Foursquare, and even Facebook and Twitter) where you are showing people online where you are in the real world at that moment. The U.S. Military has recently stated that Geotagging poses security risks.

“Is a badge on Foursquare worth your life?”

The question was posed by Brittany Brown, social media manager of the Online and Social Media Division at the Office of the Chief of Public Affairs. It may sound outlandish, but in the age of social geotagging, it can be a reality….

If a Soldier uploads a photo taken on his or her smartphone to Facebook, they could broadcast the exact location of their unit, said Steve Warren, deputy G2 for the Maneuver Center of Excellence, or MCoE.

“Today, in pretty much every single smartphone, there is built-in GPS,” Warren said. “For every picture you take with that phone, it will automatically embed the latitude and longitude within the photograph.”

Someone with the right software and the wrong motivation could download the photo and extract the coordinates from the metadata.

And it’s not just a concern for the military. If a person is checking in to their gym every day, to the grocery store where they shop, to the school where they pick up their kids, and the restaurant they go to with their great-aunt every Tuesday for lunch, any body REALLY watching could easily find patterns and possibly intercept that person at one of those locations, for good or, more likely, for bad. Read more >>

Switch to Using Facebook as a Page

Mar 12, 2012   //   by Raylene   //   Blog, Facebook, Social Media for Business  //  Comments Off on Switch to Using Facebook as a Page

pages on FacebookOne of the best features I have found about Facebook Pages is that they have an identity of their own. A Facebook Page can therefore use certain functions in Facebook like a regular person can, and that creates opportunities to increase your page’s visibility as you interact on other Facebook Pages as your page.

This quick screencast will show you how to make the switch from personal profile to using Facebook as a Page.

Best viewed in full screen (HD) version. If you can not see the video above, click this link:
Switch to Using Facebook as a Page



#Lethbridge Training Date Changed – Timeline for Pages

Mar 12, 2012   //   by Raylene   //   Blog, Business Training, Facebook, Social Media for Business  //  Comments Off on #Lethbridge Training Date Changed – Timeline for Pages

With the upcoming changes to Facebook Pages, effective March 30th, we’re hosting a training session to help make the switch from the old format to the new Timeline format. We had originally scheduled the training for this coming Thursday, March 15th, but we’ve moved it back to March 29th. The information on how best to use the new Timeline format is still coming out every day, and we want to be sure to provide the most complete and helpful information possible BEFORE everything is automatically converted.

The training session on Thursday, March 29th will include 2 parts:

  • 1:00-2:30pm – Information Session: How to make the switch from Old format to new Timeline for Pages including strategies for how to use the new format.
  • 2:30-4pm – Basic Technical Help Session: we will be available to help you make the transition on your page.

Bring your laptop to follow along during the Information Session, and to start the process of converting to the New Timeline format during the Basic Technical Help Session.

All Facebook Pages will convert to Timeline on March 30th, 2012.

Are you ready?

Full Event Details at our Off the Wall Social Facebook Page: NEW Timeline for Facebook Pages – What you need to know to make the switch!

We look forward to seeing you there!

See the Light! Or Come to the dark side?

Feb 8, 2012   //   by Jeff Wall   //   Blog, Social Media for Business  //  Comments Off on See the Light! Or Come to the dark side?

social media word cloud glowingWhenever we find ourselves fully convinced of some perspective and are trying to convince others of our viewpoint, we need to be aware of what message we are sending. Our intention may very well be to help them see the light that we have discovered (as though we are still living in the enlightenment era) but our words and actions may very well come across as though we are trying to get them to come to the dark side. This is especially true when it comes to the vague, large, and constantly changing discussion of social media.

There are key questions we need to be aware of as we engage in these conversations:

  • What are my personal biases?
  • What concerns do they have?
  • How do we ask the right questions?
  • What are measured steps forward?

First, we need to look at ourselves – what are my personal biases?

I understand the power and potential of social media. I know that social media is essential to businesses, governments, society, individuals… Of course I am passionate about this because I am convinced of its value. We also live in a day and age that just because I (and millions of other people and organizations) identify the value does not mean the person I am talking to has to share my view. We want to be post-modern and believe that what is true for me, doesn’t have to be true for them. However with that comes the scientific approach where they ask for evidence or proof that they should listen to me about social media. I need to recognize that just because it is valuable to me and I can see the value for the person I am talking to, doesn’t mean they have to accept that, and likely won’t accept that unless I meet them where they are at and listen to their concerns. Read more >>


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Raylene and Jeff Wall
Raylene Wall - Off the Wall Social - Lethbridge, AB

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