Browsing articles in "Social Media for Business"

See the Light! Or Come to the dark side?

Feb 8, 2012   //   by Jeff Wall   //   Blog, Social Media for Business  //  Comments Off on See the Light! Or Come to the dark side?

social media word cloud glowingWhenever we find ourselves fully convinced of some perspective and are trying to convince others of our viewpoint, we need to be aware of what message we are sending. Our intention may very well be to help them see the light that we have discovered (as though we are still living in the enlightenment era) but our words and actions may very well come across as though we are trying to get them to come to the dark side. This is especially true when it comes to the vague, large, and constantly changing discussion of social media.

There are key questions we need to be aware of as we engage in these conversations:

  • What are my personal biases?
  • What concerns do they have?
  • How do we ask the right questions?
  • What are measured steps forward?

First, we need to look at ourselves – what are my personal biases?

I understand the power and potential of social media. I know that social media is essential to businesses, governments, society, individuals… Of course I am passionate about this because I am convinced of its value. We also live in a day and age that just because I (and millions of other people and organizations) identify the value does not mean the person I am talking to has to share my view. We want to be post-modern and believe that what is true for me, doesn’t have to be true for them. However with that comes the scientific approach where they ask for evidence or proof that they should listen to me about social media. I need to recognize that just because it is valuable to me and I can see the value for the person I am talking to, doesn’t mean they have to accept that, and likely won’t accept that unless I meet them where they are at and listen to their concerns. Read more >>

4 Tips for Small Businesses Using Social Media

Aug 23, 2011   //   by Raylene   //   Blog, Social Media for Business  //  1 Comment

Many small business owners understand the need to be engaged in social media. Social media is about engagement and influence. While it may not immediately be generating leads or sales for your business, it will help right from the beginning to build relationships with your followers and potential customers, as well as helping to bring your business to the forefront of their awareness as you engage and interact with people through your social media profiles.

There are a few things to consider as you decide how to get the best bang for your social media buck, or at least how to make social media worth the time you spend on it for your business.

4 tips for your small business as you consider how to use social media:

1) Leverage your personal network on Facebook.

Personal NetworkIt IS your business, and there’s nothing wrong with inviting your friends and family to like your business page. (There is an ‘invite friends’ link in your sidebar as an administrator on the page. You DO have a Facebook page for your business, right?) Share on your personal profile something about your business once or twice a week.  Keep in mind that many of your friends will want to support you in your endeavors and patronize your business if possible.  Don’t be obnoxious with your sharing, of course.  But do include your personal network in your social media plans for your small business.

2) Be sure to follow the right people on Twitter.

You can follow the right people on Twitter by using searches (for your geographic location or industry niche, for example), and then following and engaging the people who turn up in your searches.  Always follow people who interact with you, and share other people’s tweets if you find them useful and helpful.  You make good Twitter friends by being a good Twitter friend, so tweet others as you’d like them to tweet you!

3) Decide how much time or money as a small business owner you want to spend on social media and stick to it. Read more >>


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Raylene and Jeff Wall
Raylene Wall - Off the Wall Social - Lethbridge, AB

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