Browsing articles in "Twitter"

Lethbridge Clinic Incorporates Twitter into Reception

Jul 19, 2013   //   by Raylene   //   News, Twitter  //  Comments Off on Lethbridge Clinic Incorporates Twitter into Reception

A local Lethbridge medical clinic is employing Twitter as a tool to reduce waiting room times.

In a move indicative of the popularity of social media in everyday life, Family Medical Centre in Lethbridge has implemented a system using Twitter to communicate with walk-in clinic patients.  Each patient receives a number when they check in with reception.  Then, rather than having to wait in the waiting room of the clinic during the walk-in hours, clients can receive notification of number progression by following the clinic on Twitter.

I discovered this cool new system recently when I noticed the Family Medical Centre Twitter account @FMC_Lethbridge posting tweets consisting of a single number.

FMC_Lethbridge Tweets

Upon investigation, I found out that they weren’t just being annoying (LOL!) but that the Clinic is using Twitter in an innovative and helpful way that I hadn’t seen before.  Read more >>

Who Gives a Tweet? Lethbridge Twitter Workshop

Feb 7, 2013   //   by Raylene   //   Business Training, Social Media for Business, Twitter  //  Comments Off on Who Gives a Tweet? Lethbridge Twitter Workshop

Twitter Workshop: Hands-on Basics & Business Best Practices

Twitter Workshop in LethbridgeDate: Thursday, February 28, 2013
Time: 1:00pm until 4:00pm
Location: tecconnect
3582 30 St. North
Lethbridge, Alberta T1H 6Z4
Cost: $65 per person if registered before Monday, Feb 25 at 5pm;
$75 per person after Monday, Feb 25 at 5pm.

Register via Eventbrite: http://whogivesatweet.eventbrite.ca

Geared toward novice Twitter users, this workshop is designed to give you a solid understanding of how to begin to use Twitter more effectively for your business. Read more >>

Twitter Community Working Together in #Lethbridge

May 10, 2012   //   by Raylene   //   Blog, Lethbridge, Social Media for Business, Twitter  //  1 Comment

I see the power of social media working every day, because that’s what I do – help businesses to put social media to work – so I’m always watching to see HOW it’s working. The truth is, if you are actively engaging in a meaningful way on any of the various social media outlets, it WILL work to increase the visibility of you and your business, which in turn will hopefully lead to more clients and customers and sales!

I really like it when I find good local examples of social media at work. I often find such examples on Twitter.  The Twitter community here in Lethbridge seems to be pretty supportive and very interactive. And that community is growing every day!

The most recent example of social media working for the benefit of an organization happened just today!  It started with Lethbridge Habitat for Humanity sharing a tweet:

That tweet was re-tweeted by just ONE other user, @KirksTireLtd, to begin with. Within half an hour, 11 more visits were recorded at Habitat’s website. That may not seem like a lot to you, but EVERY visit counts, and these 3 visits OVER the previous record were a HUGE encouragement to Habitat! Read more >>

Twitter Do’s and Don’ts

Jun 13, 2011   //   by Raylene   //   Blog, Twitter  //  2 Comments

Twitter is a fun, fast-moving form of social media that some people are unsure about or maybe find a bit intimidating. Others have jumped into the Twitterstream with both feet, knowing that it’s important, or at the very least fun, but they aren’t using it well.  140-character updates are flying around left right and center, and you’re either on-board or you’re sitting on the sidelines trying to figure it all out!  Whether you’re just getting started, or have been tweeting for a while, here are some Twitter Do’s and Don’ts.

DON’T join Twitter unless you actually intend to be active on it.

Twitter Logo
I hate to start with a “don’t” but this one is pretty important. It’s no secret that social media is the place to be for marketing and interactions online, and many people see the immense value in having a Twitter account set up. However, other than a posting few tweets to start with right after setting up the account, many people also leave their account dormant. This almost looks worse than having no twitter account at all. It looks like you’re uninterested, or too busy. Twitter is about being interactive, and a poorly managed twitter account says that you don’t care to interact. A marginally active or dormant twitter profile is self-defeating.

If you’re going to have a twitter account, be sure that you are ready to maintain it and be active with it, interacting with people and seeking followers. Otherwise, stay off of twitter until you’re ready to engage there. Another option is to have a social media manager to help you to maintain your Twitter account (and other social media profiles), to keep it up-to-date and active, while retaining your personal voice.  Being active is the only option you have on Twitter!

DO select your Twitter name carefully.

Your Twitter name (username, or Twitter handle, as it is commonly called) will be how all of your Twitter followers know you.  In a Twitterstream, followers will only see your Twitter name, not your business name, or your own name, so you want to be selective when choosing your Twitter name.  You can only use 15 characters in your name and you want it to be representative of you or your business.  It needs to be recognizable and usually something relatively readable, that people can figure out and relate to quickly, while attributing that name to you or your business.

You’ll also want to be careful to look at your username from many different perspectives to see if it could possibly be read as something different than you intend.  For example, a good friend of mine is @knitwitshair and her blog is The Knit Wit (by Shair). Even though I know who she is, I always read her twitter name as “knit wits hair” instead of “knit wit shair”.  My personal twitter is @OKtobeWEIRD and I’ve had a few people comment that they think it’s meant to say “October Weird”… this wasn’t an option I had ever considered, but I can see how it would happen.  So, you need to be careful in choosing your Twitter name.  (see What kind of Twitter name should you choose? for more details.) A social media manager can ensure that your desired username is available across all social media profiles, and make sure to get them all (or as many of them as you intend to use) registered for you.  They can also advise on good possibilities for Twitter names / usernames for your specific business.  Having a Twitter name that accurately reflects you or your business is an important first impression for your Twitter followers.

DO add a personal profile picture to your Twitter account.

A good profile picture says a lot about you and your business, company or organization. Even just using your logo helps people to identify with your brand across all your social media profiles as well as your real life business face. A profile pic that is consistent everywhere people find you means you’ll be easily recognizable, and you want people to be able to pick you out of the Twitterstream crowd. Read more >>

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