Browsing articles in "Social Media for Business"

Facebook News on the News Feed

Aug 6, 2013   //   by Raylene   //   Facebook, News, Social Media for Business  //  No Comments

Today Facebook announced some changes to the News Feed, specifically to the “News Feed algorithm” as they call it (or “Edge Rank” as we usually call it). This news is VERY new, so we’ll be watching to see how it all rolls out in the coming weeks.

In a blog post on their Facebook for Business section, Facebook gives us a window into the workings of the News Feed.

So how does News Feed know which of those 1,500 stories to show? By letting people decide who and what to connect with, and by listening to feedback. When a user likes something, that tells News Feed that they want to see more of it; when they hide something, that tells News Feed to display less of that content in the future. This allows us to prioritize an average of 300 stories out of these 1,500 stories to show each day.

The News Feed algorithm responds to signals from you, including, for example:

  • How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
  • The number of likes, shares and comments a post receives from the world at large and from your friends in particular
  • How much you have interacted with this type of post in the past
  • Whether or not you and other people across Facebook are hiding or reporting a given post

Once again, Facebook makes it clear that it’s the stories you INTERACT with that you will see the most of.  Read more >>

HootSuite Pro and HootSuite University – invaluable tools

May 2, 2013   //   by Raylene   //   Business Training, Social Media for Business, Tools  //  No Comments

hootsuite-proI use HootSuite Pro to help manage my social media profiles every day. Yes, every day!  This is an invaluable tool in my business.

Why is HootSuite Pro such an integral part of what I do?

  1. Unbelievable Price Point – HootSuite Pro base accounts start at $9.99 and include one team member ($10 value), and one analytics pack ($50 value). This is a tool that doesn’t break the bank!
  2. Unlimited Social Profiles – I can add as many Facebook, Twitter, LinkedIn and Google+ Pages as I like and access them all with a single login using HootSuite Pro. This is a tool that is convenient!
  3. Unbeatable User Dashboard – I switch back and forth between all of the profiles I manage on HootSuite all of the time. It’s very straightforward how to select profiles to view and post from.  This is a tool that is easy to use! Read more >>

Facebook LIKES from Contests May Not Be Good For Your Page

Mar 14, 2013   //   by Raylene   //   Facebook, Social Media for Business  //  3 Comments

I just wanted to update you on the Facebook Page that got shut down that I told you about yesterday.

A bit more discussion regarding this specific page being shut down leads me to believe that the issue may be much bigger.

real people onlyIt appears that when Facebook starts clearing out what it has identified ‘fake’ or ‘spam’ accounts, if your page has been liked by many of those accounts, they may assume that you’ve obtained those LIKES by some underhanded method, even if YOU handled everything properly on your end.

For big contest bloggers, or for large-scale contest promotions, this could be a huge issue. Read more >>

Why I Think It’s OK for Facebook to Have Contest Guidelines

Mar 13, 2013   //   by Raylene   //   Facebook, Social Media for Business  //  2 Comments

Businesses with Facebook Pages and general users alike experience frustration when having to adjust their practices to meet Facebook guidelines, especially their Promotional Guidelines.  Specifically where contests are concerned for example – Facebook can be used to promote but not to conduct any kind of contest. This really bugs some people, and some business pages have been shut down for lack of compliance.

I like Facebook Contest GuidelinesI’ve heard the argument that the guidelines are unfair, ridiculous, etc… Regardless of our opinion, we DO, in fact, agree to the Terms of Service.

If it was just about giving away stuff, that would be one thing. If it’s about non-compliance with Terms of Service that EVERY Page Administrator has to agree to when creating a page, and the terms which we ALL agree to when we sign up to use Facebook, then that’s a different thing. The Terms govern how the site is to be used, for our enjoyment, safety and privacy. It doesn’t matter if we like the rules – we are bound to the terms of the network we join.

I believe there are also some legal implications beyond Facebook guidelines. I’m not a lawyer, or a contest specialist, and I don’t know all the details about these things, but I do have enough experience to realize that there’s often more going on than what we see on the surface. Read more >>

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