I’ve been asked a few times, “Why should we consider investing in Social Media rather than traditional forms of advertising?” There are many good reasons!
“According to the Cone Business in Social Media Study, 93% of Americans expect companies they do business with to have a social media presence.”
“And 85% believe a company should not only be present, but also interact with its customers via social media.”
Social Media (Facebook, Twitter, blogs, YouTube, WikiPedia, forums, etc.) is a new field of technology that provides a new way to work with customers. Social Media allows you to create relationships, generate and share information, and communicate with people who care.
Is Social Media a Fad? Or is it the biggest shift since the industrial revolution?
- In 2010, Gen “Y“outnumbered Baby Boomers. 96% of them have joined a social network.
- 1 out of 8 couples married in the US last year met via social media.
- Facebook added 200 million users in less than 1 year.
- If Facebook were a country, it would be the world’s 3rd largest.
- The fastest growing segment on Facebook is 55-65 year-old females.
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook DAILY.
We no longer search for the news; the news finds us…
Social Media isn’t a fad. It’s a fundamental shift in the way we communicate.
The traditional model of media and communication is fading away. Read more >>
As I mentioned in “Off the Wall?“, Social Media really is kind of new and different, maybe even weird, and for most people, unfamiliar territory. But we cannot deny that social media is a force to be reckoned with, as a huge source for potential customers, clients and donors.
So let’s take the unfamiliarity factor out of the equation, by un-jumbling what social media is all about!
What is Social Media?
Let’s break it up, and look at the pieces, to start.
Social: being social implies interaction between people or groups of people.
Media: the means by which we communicate, whether that be newspaper, television, radio, and now the internet.
According to Wikipedia, “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”
Newspaper, television and radio are means of one-way communication. The internet has allowed users to post and share their personal communications in new and interactive ways, so that it’s no longer one-way communication.
Welcome to Off the Wall!
Raylene and Jeff Wall